Alzheimer Portugal Association
“Patients before 30 – a campaign for young people.”
Data shows a growing number of early-onset Alzheimer’s cases in younger individuals. To raise awareness, we took the message directly to where they are — on platforms like Snapchat. The campaign used disappearing messages and memory-based interactions to highlight how easily memories can fade, even when you’re young.
Alzheimer Portugal Association
“Patients before 30 – a campaign for young people 2.”
In this second phase of the campaign, we moved to Instagram — the platform where young people store and share their memories. To raise awareness about early-onset Alzheimer’s, we created posts and stories that simulate a memory that won’t load, evoking the frustration and fear of losing access to moments that define us. The goal: show that Alzheimer’s is not just a disease of the elderly.