An exhibition by photographer and artist John Mack exploring the relationship between the human species and technology, and its effects on human behaviour.
ASBW Exhibition Campaign
“What are we becoming?”
To promote A Species Between Worlds, this campaign invites the public to reflect on how technology is reshaping our identity. Artist and photographer John Mack explores the fine line between the digital and the human, questioning whether we’re losing ourselves to the very tools meant to serve us.
The campaign was activated across multiple channels to maximize visibility and engagement: posters in urban locations, video, targeted social media content, a visually striking invitation, opening event and print ads in national newspapers and magazines.
