Hi there.
I’m Jorge Coelho, and I’ve been working in advertising for over 25 years, always with the same curiosity and drive to do better. I started out as a copywriter at Epg.TBWA and moved through agencies like Abrinício (JWT Group), MKT, Brandia Central, and nearly a decade at Ogilvy Group, where I eventually became Executive Creative Director.
In 2018, I co-founded my own agency — 5002 — and more recently launched a new venture: Light Agency. I’m currently leading creative teams, shaping strategy, building campaigns, and helping brands find their voice.
Along the way, I’ve had the chance to sit on juries for festivals like Eurobest, El Ojo, Caples, and the New York Festival, and I’ve had work recognized at Cannes, LIAA, ADCE, Echo, and other national and international awards.
But my work doesn’t stop at agencies. I also teach at places like IADE, World Academy, Flag, and others. I enjoy sharing what I’ve learned, and learning from those just starting out, too.
I genuinely believe the next project can always be the best one yet. I’m all about purposeful ideas, committed teams, and work that pushes boundaries in a meaningful way.
Of course, reading this is one thing — but the best way to get a sense of who I am and what I do is by checking out some of the projects I’ve worked on. Try this link here 👉🏻 https://lightagency.pt/portfolio/
Even better: let’s have a chat.
You can reach me at:
📧 jorge.alvescoelho@gmail.com
📱 +351 910 570 768