BP Rewards Catalogue Campaign
“Connect the dots and change your life.”
Inspired by the classic “connect the dots” game, where a picture is revealed as you join numbered points. Here, each dot represents points earned by BP customers and the final image the reward from the catalogue.
BP & Pingo Doce Partnership Campaign
“Combine what you save on groceries to the biggest fuel discounts.”
This campaign launched the Poupa Mais card, introducing a powerful partnership between BP and Pingo Doce, one of Portugal’s largest supermarket chains.
BP PremierPlus Points Catalogue Campaign
“Life with BP PremierPlus makes a great story.”
This campaign taps into the insight that people love sharing good news on social media. With BP PremierPlus, customers can earn points and be surprised with great rewards — including gadgets and gear that help them create even more stories worth sharing. The message: saving with BP isn’t just practical, it’s post-worthy.