CM Je Suis Charlie Solidarity Ad
“Freedom of expression remains the most powerful weapon.”
This ad was created in solidarity with the victims of the Charlie Hebdo attack, standing firmly for democratic values and the right to speak freely. At a time of shock and mourning, the message serves as both tribute and reminder: no violence can silence the strength of ideas.
CM Silverware Giveaway Campaign
“The usual cooking with a finer touch.”
Correio da Manhã offered readers a refined, collectible silverware set, turning everyday meals into more elegant experiences.
CM Bilingual Collection Campaign
“English and Portuguese in one.”
Correio da Manhã launched a special book collection featuring works by renowned English authors, presented side by side with their Portuguese translations.
CM Great Philosophers Collection
“The great philosophical thoughts have never been so clear.”
This book collection, sold with the Sunday edition of Correio da Manhã, offers a simplified and accessible take on the ideas of history’s most influential philosophers. Each volume distills complex theories into clear, engaging explanations, bringing philosophy closer to everyday readers.
CM Learn English Collection
“Release your English.”
A collection of books and CDs designed to teach English in the simplest and most effective way. Available with Correio da Manhã.
Negócios Repositioning Campaign
“Those who read Negócios, read positively.”
This campaign repositions Jornal de Negócios by introducing the new tagline, “Reading is power,” emphasizing an informed, optimistic perspective on the key topics shaping the economy and business world.
Record Newspaper – Liga Record Campaign
“Record Cup, the most professional amateur championship ever.”
This campaign launches the Record Cup, a unique championship where amateur players compete with the passion and skill of their professional idols.