Nestlé – 90 Years in Portugal
“90 years in Portugal. Celebrating life is about cherishing the time we share.”
This multi-channel campaign celebrates Nestlé’s 90-year journey in Portugal — a story of deep connection and shared history. Over the decades, Nestlé has become so integrated into everyday Portuguese life that many consider it a local brand. The campaign honors this bond, highlighting moments, products, and values that generations of Portuguese families have grown up with.
Nescafé Galão – Product Launch Campaign
“So close to the original, you’ll think it is.”
To launch Nescafé Galão — an instant version of the beloved Portuguese café classic — this campaign focused on one key idea: it’s so similar to the original, you can barely tell the difference. Every element of the campaign played with this concept. The result? Shelves emptied out in just weeks. In parallel with traditional media, a digital activation invited curious consumers to request a free sample and follow its journey to their door.
Purina – PetsWelcome Community (Portugal)
“Where pets are always welcome.”
PetsWelcome is a digital community created and launched exclusively in Portugal by Purina, designed for pet owners who want to live more fully with their four-legged companions. Through the platform, users can find and share pet-friendly public spaces, exchange advice, connect with other owners facing similar challenges, and explore tips on living well with pets. Backed by Purina, the community promotes responsible pet ownership and strengthens the bond between pets and people.
Nestlé Mix-in Smarties
“A magical mix.”
To launch the new Nestlé Mix-in yogurts, this campaign introduced a fun, playful twist: a creamy yogurt paired with wild mix-ins like Smarties. Designed to delight kids and surprise adults, the concept focused on the little moment of magic that happens when you stir in the colorful Smarties, turning an ordinary snack into a playful treat.