Unitel – Christmas Campaign
“The magic of Christmas is coming home.”
This holiday campaign for Unitel was built around a simple, emotional idea: the magic of Christmas is arriving in Angola and into every home. The campaign launched with a series of teaser films hinting at something special approaching, followed by a reveal that tied the warmth, connection, and wonder of the season to Unitel’s role in bringing people closer together.
Unitel Kisom – App Launch Campaign
“The biggest hits and the biggest stars — right in your hand.”
Kisom is Unitel’s a platform created in Angola, for Angolans, bringing together the top tracks and the top artists in one place. This launch campaign introduced the app with the idea that when you open Kisom, it’s like stepping into a world where all your favorite musicians are waiting just for you.
Unitel – International Women’s Day Campaign
“Life is complicated. Unitel options are simple.”
For this year’s Women’s Day in Angola, Unitel paid tribute to older women — grandmothers who are often underestimated when it comes to technology. The campaign flipped the common perception that seniors struggle with mobile phones. Through a warm and humorous approach, it showed that many grandmothers not only use their phones with confidence, but also take full advantage of Unitel’s simple and accessible services.
Unitel – Children’s Day Campaign
“Did you get it, or should I draw you a picture?”
Based on a popular expression used when someone doesn’t understand something simple, this campaign flips the script by letting children take the lead. On this Children’s Day, Unitel shows that its solutions are so clear and easy to use that even kids can explain them. Through playful visuals and confident young voices, the campaign reinforces that there’s always a solution for everyone, even the youngest users.
Unitel – New Year Campaign
“Our heart holds the whole country.”
To close the year, Unitel shared a heartfelt message with all Angolans, wishing them a joyful New Year filled with hope, connection, and unity. The film reminds viewers that no matter where they are — near or far — Unitel keeps them connected.